Traditional marketing and sales have been around for a long time. Television commercials, magazines, radio ads, and billboards are all forms of traditional marketing that have worked for companies throughout the years. The problem with traditional marketing is that it requires a large amount of money to run effective campaigns, which isn’t always available at a business’s disposal. Online marketing has allowed businesses to reach their customers more efficiently. Socialwick can grow your social engagement and help you reach more audiences. The factors of costs and the amount of money a company lacks can be overcome through the use of online advertising platforms.
Digital Marketing VS Traditional Marketing: Marketing Through Digital Billboards And Online Running Ads
There are even more advantages than exposure:
Digital Marketing VS Traditional Marketing: Choose The Right Kind Of Audience
Audience post product launching:
Digital Marketing VS Traditional Marketing: Know The Benefits Of Advertising Online
Digital Marketing VS Traditional Marketing: Online Ads Come With A Perfect Timing
Digital Marketing VS Traditional Marketing: Do Not Compromise With Quality
Digital Marketing VS Traditional Marketing: Be More Aggressive In Your Approach
Digital Marketing VS Traditional Marketing: Use Visual Sources
Some examples on of using audio media in your marketing:
Digital Marketing VS Traditional Marketing: Combine Different Methods To Create The Perfect Marketing Mix
Digital marketing vs traditional marketing, has the one completely replaced the other? Digital marketing or internet marketing has definitely become far too handsy these days. This is due to the many changes, constant upgrades and lots of opportunities exclusive to the digital space. The internet marketers are able to capture the attention of the online users more easily than the one that stick to traditional marketing methods.
Although both marketing techniques are equally effective in their respective ways, still, on the market today, digital marketing is definitely a little ahead of the traditional way. As per the latest marketing trends. In this article, we will be discussing some of the most effective internet marketing tips that can help you with your marketing campaign.
Digital Marketing VS Traditional Marketing: Marketing Through Digital Billboards And Online Running Ads
black and white street sign
Photo by Bram Naus
Marketing through traditional billboards and television ads has been an effective way to target wide range of potential consumers. This is because such ads have a vast range that covers a lot of space where your next customer is. They have been around for pretty much as long as TV exists. Billboards were created to distribute important information and showcase ads in the first place. People are used to them. They are kind of expected.
On the other hand, the traditional marketing methods (including radio and print advertisements alongside physical billboards and TV) are only effective within a specific geographical area. With the ever increasing popularity of digital marketing and the opportunities digital space offer, digital ads are not bound to such limitations.
While it’s true that you can adjust digital ad to match your market segment, they can be discovered by anybody at anytime. Which can’t be said about a local TV ad or a local publication, radio show and billboard. Such things can only be exposed to the audience living in a particular space where they are distributed or broadcasted.
There are even more advantages than exposure:
Advertising your products or services globally will provide you with the maximum exposure and give you greater results. But what’s more, it’s more affordable than its traditional counterparts. The use of television ads and physical billboards can be costly. Especially not suitable for new businesses. Which is why it is better that you go for an internet marketing campaign instead.
Digital Marketing VS Traditional Marketing: Choose The Right Kind Of Audience
Before embarking on your marketing journey, it is always important that you know who your target audience is. With digital space, it’s a lot easier to determine who you need to market than it was in the past. And again, it’s a lot less expensive.
You don’t even have to spend money on researching and selecting relevant data. There is a ready made data online, for public use. You can simply take and use it as the basis for your market analysis and segmentation strategy.
It is important that you focus only on the audience you think will bring you profit and not on other groups, even if you want to include them.
For instance, if you are a vegan perfume manufacturer, your target audience are probably young people in their early to late twenties and thirties. Interested in clean products. Perhaps pregnant women who still want to use perfume without putting their health under threat. It’s a good match as the product answers the audience’s needs.
woman in black tank top
Photo by Elissa Garcia
Audience post product launching:
Hence, by simply focusing on your target audience, you can create a more focused marketing campaign and get better results. On the other hand, ignoring other audiences is not advisable as well. And by ignoring we mean the response you get from them post product launch. What you think is a perfect campaign might not be appealing to the target audience at all. You always have to monitor the results and adjust the campaign according to what seems to weaken the efficiency.
There are certain kinds of marketing that cannot be served to every kind of audience. It is important that you understand the niche or audience that you want to cater to. One tip here is to create a startup targeting the audience you are a part of. You know ins and outs, therefore, it will be easier to cater to their needs. Especially in the beginning when you have to operate and expand in a local area.
Digital Marketing VS Traditional Marketing: Know The Benefits Of Advertising Online
Online marketing is the most effective means of reaching your target audience as it provides immediate results and does not require too much investment. This makes it far more feasible than the traditional methods. It also offers a number of advantages over the traditional methods.
For instance, you don’t have to maintain a physical store. Whereas in case of the traditional methods, you need to hire a large number of people to manage the whole operation. While it’s true that you still have to spend some money on building an online store, or pay host websites like Amazon or Shopify, it’s still a lot more affordable. Especially nowadays, when the rest prices are through the roof and it doesn’t seem like they will be going down.
Physical store maintenance requires more time, energy and resources. You can be the only one working on everything at first, but when you decide to expand you business, you will definitely have to hire other staff members. In a digital space, lots of such aspects are taken care of. This is not to say you cannot have a physical store if you want. It’s just that, with only that, you can’t get by in this day and age. Just imagine if there was no ZARA online store.
Digital Marketing VS Traditional Marketing: Online Ads Come With A Perfect Timing
person clicking Apple Watch smartwatch
Photo by Luke Chesser
As for the ads, when it comes to digital space, the outreach and availability is simply unmatched. Aside from the fact that anyone, from anywhere can see your ads and engage with your business, the timing is another important factor. The ad can be viewed any time. Which was virtually impossible in the past
Meaning, for instance, a banner that can only be seen by locals and tourists visiting your city, can also only be seen during the active hours. When people are out and about bustling and going to places.
With digital ads, the ad is always there, for people living in different time zones, different countries with different working schedules. When the place you reside in is sleeping, someone on the other side of the world is scrolling through Instagram on their lunch break. Do you understand what we mean?
Tip: Note that you should still research the perfect timing if you want to achieve maximum results. What we mean is the right timing adjusted according to your main target audience’s purchasing behaviors and social media habits.
Digital Marketing VS Traditional Marketing: Do Not Compromise With Quality
digital marketing vs traditional marketing
Photo by Afif Kusuma
The channels and tools you choose to implement in your online marketing campaign should satisfy all your needs. Creating quality products and an outstanding strategy will go to waste if those factors do not match up. Imagine having a great new product and an effective promo strategy but then the host website you choose for selling the product is not as popular. Or it crashes frequently, or doesn’t have lots of features to match with your market segmentation. A nightmare!
There are a number of online marketing channels that offer great quality service at affordable prices. What we advice here is to stick to the most popular and well known channels at the beginning. You won’t be wasting your time and money researching on whether the new channels are actually good or not. Once you are well established and have more budget you can build your own place and personalize it according to your business needs.
The best part in operating on a digital space is that you don’t even have to open up a physical store to make your presence felt. With just a few clicks, you can reach out to millions of people in just a matter of seconds and you can easily convert those clicks into actual sales. All this simply means that the budget that you invest in offline marketing methods will not yield as good of results.
Digital Marketing VS Traditional Marketing: Be More Aggressive In Your Approach
One great advantage that you get by using the internet for your marketing campaign is that you can easily adopt an aggressive approach. When it comes to the traditional campaign, you will have to first create an ad, then place the ads on a number of platforms to be able to achieve some level of success.
Now this is not to say doing so is bad because it annoys the customers. Coca Cola ads are literally everywhere but nobody gets annoyed. And to be honest, even if they did, it wouldn’t be relevant and reflective of the sales. It’s just that it’s simply too expensive.
The money you spend on renting out one physical billboard or booking a TV ad can sponsor several digital ads on social media platforms with much better outreach and opportunities. So, when it comes to online marketing, the more that you are able to promote your products and services, better your conversion rate will be. You will definitely end up making more sales than what you would have done using the traditional methods.
Digital Marketing VS Traditional Marketing: Use Visual Sources
digital marketing vs traditional marketing
Photo by D. Y. Gonzalez
If you want to continue working towards improving your image or if you want to retain your market share for future projects, you should definitely take full advantage of this medium. Visual sources such as various imagery, pictures, videos and 3D objects work well in this regard.
The right visuals provide a great way of delivering your message in a more memorable way. When it comes to digital media, you can also use audio clips for the same purpose. Video clips are also very popular these days and have become one of the most effective tools for marketing. In fact, it has been used as one of the best ways to market goods and services.
Some examples on of using audio media in your marketing:
What you can do here is use platforms such as Apple Music and Spotify for creating relevant podcast channels you can use in your marketing campaign. Podcasts are a better way to advertise than other types of audio content.
However, an example of a very effective and clever use of an audio content in marketing is a high fashion brand Spotify channels with the songs they used during a particular runway at a fashion week. Music is a huge part of fashion marketing. If that’s your niche, you can perhaps use music marketing as well. Be careful with the copyright though.
As for other types of visuals, you can successfully implement channels such as Pinterest and especially Instagram. Although the two are better for certain niches (those that focus on visual aspects for selling the product or services and target young, mostly female audiences) they are still necessary to use. You can do so alongside your main marketing channel.
For instance, if you are operating in a tech niche and use Twitter as your main marketing outlet, you can have Instagram on the side to publish exclusive BTS content and show your customers a more of a personal side of your business.
Digital Marketing VS Traditional Marketing: Combine Different Methods To Create The Perfect Marketing Mix
Source: Niel Patel
It is unimaginable to think that anyone owning a business nowadays will ignore digital media when it comes to their marketing campaign. Traditional marketing methods are not completely abandoned irrelevant either.
Focusing on only one or two aspects will still get you results you want. However, using the combination of everything will definitely pay you a lot more dividends. So consider making an effective marketing mix from the perspective. In fact, this is one of the best ways to ensure your success in the long run. Effective digital marketing mix provides you with a unique opportunity to reach even more people at a much faster rate.
One more thing about combination? Combine your digital marketing with traditional methods. Do this once you expand your business. It’s a question of reputability, authority and shows how far your business has come. In fact, all big brands do this.
