What is Social Media Analytics?
Social Analytics are tools marketers use to determine how people interact with their social media accounts. For example, you could use these tools to find out when specific posts receive an abnormal spike in engagement and then analyze what has caused it. These tools provide a snapshot of your social media account’s current status because there is no way to monitor this constantly. Netbase Quid allows it to see data on other social media platforms, such as Facebook and Twitter.
7 Ways Brands Use Social Media Analytics To Make Decisions
1. Improve Search Rankings
They can use media analytics to measure the overall performance of your website. If you have social media pages that are not performing well, you can use analytics to determine what is causing it. You can then formulate a plan to get your social media accounts back on track. Netbase quid company data shows that 40% of the companies in the UK have seen a significant increase in their search engine rankings since they have implemented social media analytics.
2. Tap into Market Insights
Tapping into market insights is one of Netbase Quid’s areas of expertise. You can use social analytics to find out what people are saying about your company on social media or what people are saying about your competitors on social media. You can find out what people say about your company AND your competitors on social media.
2. Build Loyalty
Suppose your primary goal is to build loyalty among customers. In that case, social media analytics could help you identify engagement trends on different platforms and determine what is helping you get results on one platform, not another. For example, you can use social media analytics to see how your followers interact with your content on different platforms. If you find that a Facebook post receives more likes and comments than a tweet, you should post this content to Facebook more often.
3. Understand Your Audience and Convert Them into Customers
Netbase Quid’s platform can help you analyze conversations in your market and thus build deeper relationships with your customers. Building relationships with customers enables you to know what to say to them. It is no secret that you can use social media analytics to study your audience’s behavior and find out what kind of content they love. Then, you can create new and engaging content for your audience using that data.
4. Measure the Impact of Your Social Media Efforts
It is one of the main reasons why you should use media analytics tools. You can measure the impact of your social media campaigns by identifying what is working and what isn’t on a given platform and then creating a strategy accordingly. It is also essential to track the overall progression of your social media accounts and see how they are improving over time.
5. Identify Leads and Opportunities
You can use analytics to evaluate conversations about a particular product or service and tailor your marketing activities accordingly. For example, if you notice many people talking about digital cameras on Twitter, you could focus on that product and create a campaign around it.
6. Analyze the Difference Between Platforms
One of the benefits of media analytics is that you can see how your campaigns are doing and compare it to how your competitors’ campaigns are doing. You can see how your audiences react to different types of content on various platforms and then adjust your strategy to take advantage of this information. This data type also makes it easier for brands to adapt their strategy accordingly.
7. Prepare for Future Growth
Netbase Quid’s platform can help you monitor media analytics to see trends. By doing this, you can prepare for future growth on these platforms. It is also necessary to analyze the popularity of different profiles and accounts to see who your major fans are. You could then plan your marketing campaigns accordingly to ensure that you will retain these followers.
Netbase Quid’s analytics tools can help you better understand what is working for your company and what isn’t. You can also use the data to see how your competitors are doing in terms of social media presence. You can also find out what people are saying about your company or what they’re saying about their competitors.